Global Investment Performance Standards. A set of standardized, industry-wide ethical principles that provide investment firms with guidance on how to calculate and report their investment results to prospective clients.  CFA Institute (formerly Association for Investment Management and Research (AIMR)). An international, nonprofit organization educating and examining investment managers and analysts and sustaining high standards of professional conduct. American Association of Individual Investors. A comprehensive on-line guide to investing, developed to assist individuals in becoming effective managers of their own assets.